Creating Video for Your Training Events

Before I start showing you “how” to create great video, let me share with you why you ought to be doing this.

Firstly I believe that all trainers, be they corporate or self-employed, should be technically capable of using the internet to aid learning and development. I’m not saying you need to be a coder or flash programmer, but you do need to be able to find your way around web based applications and software and have a solid appreciation of the cloud and Learning Management Systems.

This leads onto video. Video is not new. Many of us use DVDs on our courses, YouTube clips and online video to present ideas and concepts. But how many of us actually create video and use these clips on our courses or in our blended learning delivery.

Learners consume video every day. The ubiquitous use of Smartphones and Tablets mean that everyone has the capability to devour video. People now prefer to watch a video than read a web page, YouTube is the second most popular search engine, after Google, and is particularly popular with the Generation Y. And video can paint a thousand words.

More importantly video can capture a presentation and can be consumed by thousands of people simultaneously. Can be paused, re-wound, replayed. Can you do that with a live trainer?

Video is great for eLearning, can be delivered via your LMS, is engaging and expected by the tech savvy learner. If we don’t provide video, we’re falling behind the curve.

Let’s take a look at how. You’ll be pleasantly surprised how easily it can be learnt.

How do I Create Video?

There are essentially two ways of creating video. Outsourcing the whole project to a dedicated production firm or DIY – do it yourself. Outsourcing is where most firms go but this option is hugely expensive and will only allow you to produce limited footage but the output is always first class.

DIY is less expensive and gives you far more control. There are three ways you can do this. Equip a studio with all the equipment you need, use your Smartphone or use your laptop or PC webcam.


Your Smartphone will produce decent video which can be edited using software to produce a reasonable final result. Do get yourself some sort of tripod. For a couple of pounds you can buy a tripod that’s specifically designed for Smartphones. I picked one up this year from eBay and use it for learners to record their own videos on my courses. The tripod stops the jerkiness that will occur without.

Smartphones can be used “selfie” style to record you talking about your topic on location if you wish. I’m often seen walking my dogs self-recording myself sharing a selling tip or idea. It adds realism to the footage, integrity that studio video doesn’t have. The major downfall is sound, it’s just second rate. You can buy lavaliere microphones for £50 that solve the problem and give your video professional sound. But these are fiddly and remove the portability advantage of the phone.

The other problem is transferring the video onto your PC or laptop for editing. Many Smartphones upload videos to cloud storage and since video sizes are enormous, this process can be very cumbersome. It’s best to tether your Smartphone to your PC and transfer the footage by cable.


These come installed in tablets, laptops and can be purchased for a few pounds for PCs. They produce good quality footage and are easily edited because the files reside on your PC after recording. But the outputs just look like webcam videos. People don’t look at the camera when they record themselves, preferring to look at the screen and the output looks stilted, just a trainer talking to the computer.

Backgrounds generally are poor, maybe a bookshelf or a blank wall.

You can record your Skype output easily enough. For £20 you can buy software that will capture your Skype video conversation with someone and output it as a movie file.


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The author of this article is a senior copywriter and an award-winning technology writer for more than a decade for various top brands.